Dunkin’ has launched a nationwide “Avengers: Doomsday” campaign starring Channing Tatum as Gambit, alongside themed menu items, collectibles and restaurant takeovers in four cities.
BOSTON, Nov. 5, 2026, (Where & What to Eat) — Coffee and restaurant chain Dunkin' has launched a new campaign tied to Marvel Studios’ Avengers: Doomsday, featuring Channing Tatum reprising his role as Gambit.
The campaign includes a new commercial titled “MUNCHKIN Incursion,” in which Tatum appears alongside H.E.R.B.I.E., the Fantastic Four’s robotic companion.
The collaboration also includes a limited-time menu of character-inspired beverages and treats, collectible merchandise and four themed Dunkin’ restaurant takeovers in Los Angeles, Chicago, New York City and Boston.
“Marvel fans have a deep connection to these characters and stories, and collaborating with Marvel Studios ‘Avengers: Doomsday’ has allowed us to bring that excitement into the everyday Dunkin’ experience. Whether guests are discovering the campaign, visiting one of our transformed restaurants or exploring the menu and collectibles, there’s a fun way for every fan to join the action,” said Jill Nelson, Chief Marketing Officer at Dunkin’.
Beginning Nov. 17, a Dunkin’ location at 6201 Hollywood Blvd. in Los Angeles will receive a Fantastic Four theme, while a location at 10 West Chicago Ave. in Chicago will feature an X-Men takeover.
On Nov. 18, the Dunkin’ at 102 8th Ave. in New York City will receive an Avengers theme, while the location at 209 N. Harvard St. in Boston’s Allston neighborhood will be transformed around Doctor Doom. The themed locations are expected to remain in place through early December.
“Marvel Studios’ ‘Avengers: Doomsday’ brings heroes from across three universes together as they face an unthinkable threat. Dunkin’ plays on these high stakes in a fun spot with Gambit and Herbie and experiential activations that invite fans to engage with the film through unexpected moments both inside and beyond its restaurants,” said Holly Frank, Vice President of Global Partnerships at Marvel Studios.
The limited-time menu includes the Iced Captain’ccino, Clobbered Cloud Latte, Wakandan Daydream Refresher, Optic Blast Lemonade, Doom’s Orders Energy and Doom Cloud Latte.
Food offerings include the Doomsday Donut, Avenging Donut and themed MUNCHKINS Donut Hole Treats.
Dunkin’ is also selling limited-edition merchandise inspired by Doctor Doom, the Avengers, X-Men and Fantastic Four, including tumblers, a color-changing mug, cup sleeves and a Doctor Doom 25-count MUNCHKINS tin.
The menu and collectibles are available at participating Dunkin’ restaurants nationwide while supplies last.
Avengers: Doomsday, directed by Anthony and Joe Russo, is scheduled to open in theaters Dec. 18, 2026. The film’s cast includes Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Anthony Mackie, Florence Pugh, Channing Tatum, Ian McKellen, Patrick Stewart, Tom Hiddleston and others.
Dunkin’ operates more than 14,200 restaurants across nearly 40 markets and is part of Inspire Brands.
For more information, visit www.DunkinDonuts.com and www.InspireBrands.com.
Source: Dunkin’