Beverages

Beverages

William Chris Vineyards Opens Fredericksburg Tasting Room in Historic Maier Building

October 20, 2026

Beverages • Liquor

Woodford Reserve Releases Limited-Edition “Red Corn” Bourbon in Distillery Series

Woodford Reserve released a limited-edition “Red Corn” bourbon as part of its Distillery Series. The heirloom grain release will be sold in limited quantities at the Versailles distillery and select Kentucky retailers.

May 26, 2026

Beverages

PepsiCo Named Official Beverage Supplier for VENU’s Sunset Amphitheater Portfolio

Venu Holding Corporation has named PepsiCo as the Official Beverage Supplier for its Sunset Amphitheater portfolio. The agreement covers locations in Oklahoma and Texas, with further expansion planned.

March 20, 2026

Fast Food • Promotional Campaigns • Beverages

SONIC Introduces Refreshers Beverage Line with Nationwide Launch

SONIC Drive-In has launched a new beverage lineup called Refreshers, featuring three fruit and green tea flavors. The drinks will be available nationwide starting March 23, with early access on the SONIC App beginning March 16.

March 17, 2026

Beverages • Food & Beverage Brands

Capri Sun Reintroduces Moon Punch as Blood Moon Punch Ahead of Lunar Events

Capri Sun has reintroduced its Moon Punch flavor as Blood Moon Punch ahead of a total lunar eclipse and NASA’s Artemis II mission. The limited-edition release includes collectible glow-in-the-dark pouches and a 10,000-pouch giveaway.

February 26, 2026

Beverages

Delicato Family Wines Appoints Alan Airth to Board of Directors

Delicato Family Wines has appointed Alan Airth to its Board of Directors. Airth brings corporate board experience, including service on the Board of Mars, Incorporated, as the family-owned winery expands its governance leadership.

February 17, 2026

Beverages • Food & Beverage Brands

Henrique Braun to Succeed James Quincey as CEO of The Coca-Cola Company in 2026

The Coca-Cola Company announced that Henrique Braun will succeed James Quincey as CEO in March 2026, with Quincey transitioning to Executive Chairman. The leadership change follows Braun’s decades-long tenure with the company across multiple global roles.

December 10, 2025

Beverages

Max Levchin Elected to Board of Directors of The Coca-Cola Company

The Coca-Cola Company has elected Max Levchin, co-founder of PayPal and CEO of Affirm, to its board of directors. The company also declared a quarterly dividend of 51 cents per share, payable December 15.

October 20, 2025

Beverages

HTeaO and Tony’s Chocolonely Launch Seasonal Peanut Butter Latte Collaboration

HTeaO is partnering with Tony’s Chocolonely to release the limited-time Tony’s Chocolonely Peanut Butter Latte, available October 1–November 15. The collaboration blends ethical chocolate with HTeaO’s coffee offerings and includes a launch-day promotion.

October 1, 2025

Beverages

Cointreau Partners with Aubrey Plaza to Launch Satirical “Any Tequila” Campaign Highlighting Margarita Essentials

Cointreau and Aubrey Plaza have launched the satirical “Any Tequila” campaign to promote Cointreau as a key ingredient in Margaritas. The campaign aims to engage consumers through humor and highlight Margarita essentials.

June 13, 2025

Beverages

Coke Florida Appoints Gerald Charles, Jr. as Chief Information Officer

Coca-Cola Beverages Florida has appointed Gerald Charles, Jr. as Chief Information Officer. Charles succeeds Terrence Gee, who will transition into an advisor role focusing on warehouse automation.

April 9, 2025